Improving Search Engine Optimization
Do you want to rank number one on google and increase the number of visitors to your website? If so, you are not the only one! There are various ways to do this, but in this article I
will cover some of the best tried and tested ways to get more targeted visitors from the search engines.
Analyze your Website Statistics
There are some great tools available through Google such as Google analytics and Google Webmaster tools. These can help you to see how well your site is doing. How many visits
are you getting? What keywords are people searching on?
Do they match what your site is really about? You need visitors that are targeted, which means interested in what your website offers. If you use irrelevant keywords, they will not help
to increase your sales.
Compare Your Website to Your Competition
Check each major search engine and find out where your site stands in their rankings. Then set yourself some realistic goals for improving your search engine ranking incrementally.
Different search engines use different ranking criteria so you may want to consider using slightly different techniques for each one. Take a look at the highest ranking sites in your
category. What do they have that you do not?
You can get inspiration from these sites. You may see that a top ranked site is using a blog successfully. The blog keeps new content flowing into the site, and attracts return readers
through frequent postings and interesting information.
Carefully Research Your Keyword Phrases
You must chose your keywords carefully when you began your site. But it makes sense to re think these from time to time. The popular thinking regarding your sites topic or business
may have changed. Try to keep your sites content relevant to what is currently happening.
Make Your Site Visitor Friendly
Make your writing clear and to the point, with an easy path from product description to buying process. Create a site map to help your readers follow their interests throughout all the
sites pages.
Get a Domain Name with Your Keywords. Your domain name should contain your main keyword if possible. This keyword should be repeated in tags, and sprinkled throughout your
sites content.
Build Backlinks to Your Site. You will need to spend a lot of the time building high quality links back to your site. Be sure to get links from lots of different types of websites and use
your keywords in the link anchor text.
Be Sure To Use Social Media. The popularity of Facebook and other social media sites can be harnessed to bring visitors to your site. Create a presence on Facebook, Linked-In,
and other appropriate sites. This will increase your visibility.
You want especially to draw the visitors who are looking specifically for the product or service you offer. Tailor your SEO to the niche you want to create, and you will find search
engines bringing not only visitors but customers to your site.
SEO is an ever changing business where what works one month might not the next and possible hurt your site in the not too distant future. This is why SEO experts need to always know everything they can about what people and search engines are looking for and how to supply it.
When working on SEO the most important aspect is to optimize for people, not just search engines. With the way people’s live and therefore search engines algorithms change we have comprised a list of how we believe SEO will need to adapt in the near future.
Bing will have a slight increase in use but still remain less than 20% of searches to Googles 80+%
Bing and Yahoo together have roughly 30% of the market for searches in the US while Google maintains a steady 65%. Bing does show some promise with long tail queries and should see a slight increase in the number of users in the near future.
SEO without Social Media will become a thing of the past
SEO and Social Media Marketing have known each other for year. Similar to the way SEO without link building faded away in 2000 it looks as if SEO without social media ties will be the next to go.
Not only is the social media content making their way into the ranking algorithms, but it is also becoming a dominating force for sharing and discovering for its users. Link building will remain strong for some time but it appears that those who are not using Social Media for SEO purposes are riding the wave until it crashes.
Google SEO and Google+ could be a near necessity
Google has started to add Google+ brand pages in search results, they have also made Google+ circles and +1s visible in their SERPs. It appears as if they are trying to tie the two together to not only boost usage of their social network, but also work with the previous statement of tying together social, ranking and visibility (non-spam) together.
Keyword ‘Not Provided’ Will Rise to 25+% of Google Searches
Google has made a statement that missing keyword data will stay below the double digits, However a lot of people remain skeptical about this claim in that they have been working hard to adopt Android, Google+ and other Apps and Gmail into the mainstream which will most certainly increase the percentage of not provided searches. All we can do is wish that this utilization of not provided data will roll back, unfortunately that doesn’t appear to be the case.
These are just a few studies of what is believed to come in the future of SEO. With Social Media Marketing and Search Engine Optimization becoming more intertwined it will provide an interesting playing ground for the SEO service providers in the future. I’m sure just as they did before, they will adapt with the ever-changing, ever-growing world of internet marketing solutions and business.